To offer a solution  to  showcase and  display artefacts and memories in living room

•Co-ordination with existing living room furniture in our range

•Filling of gaps in display  in our product portfolio

•Market requirement  as per our user feedback

•Improvement in specifications/quality as per feedback

•Solution for compact and large space in Living room

 Market Segment: Indian middle  and higher middle class

: Prioritizer

User Profile :•Disposable income

•Well educated

•Hygiene conscious

•Brand , aesthetic, design and trend aware

•Willing to experiment

•Frequent traveler 

Buying Considerations

•Contemporary design

•Top of the line aesthetics

•Excellent fit and finish

•Price of the product

•Longevity

 All carcass panel are made of  PLT of 15 mm thickness  with 2mm lipping. Back panel is of thickness 9 mm

•German Brand’s Hettich Overlay Hinges

•Branded Ebco make extension  drawer slides 

•Branded Hettich’s Minifix, Dowels and  Screws