home entertainment range is designed as an affordable  solution that doesn’t compromise on design and build quality. It  is an attempt to offer minimal design with contemporary  aesthetics. Thoughtfully designed proportions provide compact  solutions for urban homes. The warm wood finish is  complemented well with warm grey laminate, adding to the  classic feel. The set consists of a TV unit, display unit, media  unit and a shoe cabinet thus offering a complete living room  solution in the economical range.

Market SegmentIndian middle and higher middle class

PRIORITIZERUser profile

•          Stretched Budget.Well educated.Hygiene conscious

•          Brand, aesthetic, design and trend aware.Willing to experiment.Frequent traveler

Buying considerations:Contemporary design.Top of the line aesthetics.Excellent fit and finish

•Price of the product.•Longevity

.Use individually or combine them to create  cozy corners in your home.

Media unit with a display unit to  keep it simple

 Extended display to show all your  prized possessions.Create a cozy reading corner or pair  it with the media unit or TV unit for  extended display space.

Library cum display space:Stack two display units and you have  a compact library set up to display all  your collectibles