•Addressing Gaps in Product Portfolio Plan
•As per the market requirement
•Increase in foot print of pure leather sofa
•Vitality and options to the customers.
Indian middle and higher middle class - Prioritizer
User Profile :•Limited Budget•Well educated•Hygiene conscious
•Brand , aesthetic, design and trend aware•Willing to experiment with shades
•Frequent traveler•
Buying Considerations•Contemporary design•Top of the line aesthetics
•Excellent fit and finish•Price of the product
Half Leather sofa ( Pure leather in touch point and syn leather in non-touch points) in black shade, it is available in 1 seater and 3 seater. Mid back sofa with plush backrest and fluffy armrest, soft foam at seat makes the sofa extremely comfortable with sinking feeling at seat. Quilts at lumber support evokes a touch of sophistication with premiumness.
Composite Leather Sofa.
•Upholstery : Composite Leather. Pure Leather at touch points – seat and backrest and
Syn Lth at non touch point matching with the pure leather
•Leather Type : Pigmented•
•Syn Leather : PVC•
•Thickness of upholstery :Leather : 1 mm Syn Lth : 1 mm
•ShadeBlack
•Frame :Material - Solid wood frame with ply wood cross section
Moisture Content : 12%
•Foam Density :Seat : 28 kg/ cubic meter Back : Conjugated hollow fiber
•Webbing : S spring•
•Legs : Rubber wood