To offer a solution  to  showcase and  display artefacts and memories in living room

•Co-ordination with existing living room furniture in our range

•Filling of gaps in display  in our product portfolio

•Market requirement  as per our user feedback

•Improvement in specifications/quality as per feedback

•Solution for compact and large space in Living room

 Market Segment: Indian middle  and higher middle class

: Prioritizer.User Profile :•Disposable income

•Well educated

•Hygiene conscious

•Brand , aesthetic, design and trend aware

•Willing to experiment

•Frequent traveler

 Buying Considerations

•Contemporary design

•Top of the line aesthetics

•Excellent fit and finish

•Price of the product

•Longevity

 Material :

•All carcass panel are made of  PLT of 15 mm thickness  with 2mm lipping. Back panel is of thickness 9 mm

•German Brand’s Hettich Overlay Hinges•Branded Ebco make extension  drawer slides. 

•Branded Hettich’s Minifix, Dowels and  Screws.•Metal  handle

•Ebco bumpers added to avoid banging of doors..•Tampered glass shutter with hinges

Construction : Knock down

Finish :

•PLT with MIP lamination in Cherry shade

Packets :2 nos