To offer a solution to showcase and display artefacts and memories in living room
•Co-ordination with existing living room furniture in our range
•Filling of gaps in display in our product portfolio
•Market requirement as per our user feedback
•Improvement in specifications/quality as per feedback
•Solution for compact and large space in Living room
Market Segment: Indian middle and higher middle class
: Prioritizer
User Profile :•Disposable income
•Well educated
•Hygiene conscious
•Brand , aesthetic, design and trend aware
•Willing to experiment
•Frequent traveler
Buying Considerations
•Contemporary design
•Top of the line aesthetics
•Excellent fit and finish
•Price of the product
•Longevity
All carcass panel are made of PLT of 15 mm thickness with 2mm lipping. Back
panel is of thickness 9 mm
German Brand’s Hettich Overlay Hinges
Branded Ebco make extension drawer slides
Branded Hettich’s Minifix, Dowels and Screws
Metal handle
Ebco bumpers added to avoid banging of doors.
Tampered glass shutter with hinges
Construction :
Knock down
Finish :PLT with MIP lamination in Cherry shade
Packets :2 nos
Cleaning (Hygiene System)
Wastebins 
