home entertainment range is designed as an affordable  solution that doesn’t compromise on design and build quality. It  is an attempt to offer minimal design with contemporary  aesthetics. Thoughtfully designed proportions provide compact  solutions for urban homes. The warm wood finish is  complemented well with warm grey laminate, adding to the  classic feel. The set consists of a TV unit, display unit, media  unit and a shoe cabinet thus offering a complete living room  solution in the economical range.this range is a classic take on colour  block style, in which colour and texture  is used to boldly segment spaces.Using wooden finish and a warm grey  laminate it creates a calm and neutral  set up for urban homes.

Market SegmentIndian middle and higher middle class

PRIORITIZERUser profile

•          Stretched Budget.Well educated.Hygiene conscious

•          Brand, aesthetic, design and trend aware.Willing to experiment.Frequent traveler

Buying considerations:Contemporary design.Top of the line aesthetics.Excellent fit and finish

•Price of the product.•Longevity

 TV unit with its  contemporary design is  perfect for compact spaces.  It offers-Wider viewing angle.-Concealed wire  management Fits up to 65-inch TV.Concealed wire  management .Push  to  open  shutter.     The Tv and Media Unit is designed for Flat panel Tv keeping in view the changing technology which has a wider viewing angle.  TV size up to 65 inches can be accommodated in this unit.